Something funny is happening to our Bible readings

The NIV might have shot themselves in the foot with their new version that called the same as their old one. Those who were looking for a reason to change might see this (or it may mean churches will change to the 2010 and then everyone in the church will also change over time): The Sola Panel | Something funny is happening to our Bible readings:

...every church who uses the NIV will have to make a decision whether to change over to the 2010 NIV, or whether to swap to another English version like the ESV or HCSB altogether for their public reading and preaching of Scripture.